ATTENTION: Engineers, Tech Founders, and Other Complex B2B Solution Providers.
Attract high-value clients, shorten sales cycles, and Bypass restrictive procurement policies
How the fastest Growing Tech Firms ENGINEER Rapid Growth...
and how YOU can apply the same 10-Step Roadmap - THIS QUARTER!
Cisco Systems Inc - rocketed to the world's most valuable company at $500B Market Cap and a share price over USD$80
- fueled by the Dot.com Boom
Aidan Montague - Featured on Sky News Business
If you sell something complex, this will change your view of marketing forever,
Don't copy the fluffy, hype-based, all-about me, content marketing that you see all over Linkedin!
I'm a professional engineer (structural design) by background. I used to think "marketing" was just as I described above - fluff, a lot of hype and self promotion - designed by people who were fast and loose with the truth.
Then I spent 10 years heading sales and marketing teams for Cisco Systems across Australia, Singapore, Johannesburg and London.
And that's when I discovered something that changed everything:
The best tech companies don't do "Marketing". They do "Requirements Engineering".
They don't CHASE clients. They ATTRACT.
They dont BUILD first then MARKET. They DESIGN to REQUIREMENTS
They DESIGN companies that are FIT FOR PURPOSE
(just like a DESIGN ENGINEER designs a FIT FOR PURPOSE solution)
And once I uderstood how it worked, I realised I could REVERSE-ENGINEER the entire system and apply it to engineers, tech start-ups and anyone who sells complex solutions to sophisticated decision-makers.
Introducing the:
CONVERSION ACCELERATOR
10-Step Roadmap ...
Let's Get Started
10-Step Roadmap: Engineered For Scale
Cisco didn't become a USD$500B company by spamming content, chasing leads or competing as a "me-too" company.
They built a "fit for purpose" sales and marketing machine that:
ATTRACTED high-value clients
Converted prospects to clients fast
(No long sales cycles)
Maintained high margins
(No race-to the bottom on price)
Ran on predictable engineered demand
Our marketing was all about POSITIONING, OVERWHELMING PROOF and DESIGNING SOLUTIONS that precisely met MARKET REQUIREMENTS.
And because of that we seldom had to CHASE clients. We ATTRACTED them.
Here's what that means for YOU
If you're selling something complex, you need to make a shift in how you think about marketing:
You need to focus on POSITIONING first. That is the core of marketing.
You need to solve ONE problem that is URGENT and CRITICAL to client success.
Do that ONE thing better than all your competitors.
Don't compete in commodity markets. COMMODITY is DEATH.
Think CONVERSION first. You don't need more LEADS!
You need to CONVERT the leads you've already got - FASTER!
You need to DESIGN your business - Not just solutions for clients.
In summary MARKETING is REQUIREMENTS ENGINEERING
Will YOU be the next Cisco?
Maybe not.
But, can you use the same principles to reposition your company, attract high quality clients, shorten sales cycles and DESIGN a business that can SCALE to MARKET LEADERSHIP?
Absolutely!
Let's Get Started
Publications & Blueprints
ABOUT
Meet Aidan Montague
I am a professional engineer by background and a former Chartered Member of Engineers Australia. With experience as a design engineer in the Mining and Oil & Gas industries, I've worked in design offices for companies like Rio Tinto and Fluor, and contracted on-site for Alcoa, Woodside (Offshore Exploration), Pertamina (Indonesia), and many others. These roles provided me with invaluable insights into how sophisticated companies operate and what it takes to capture their attention.
After a career shift, I found myself leading sales and marketing teams for some of the world's most successful technology companies, including Cisco Systems, across Australia, London, Johannesburg, and Singapore. Additionally, I headed up Sales and Marketing in Sydney for RESIMAC, Australia's leading non-bank home lender, further showcasing my experience in the Fintech sector. I have also consulted for Dubai-based EDE Mining.
These diverse career paths don’t typically intersect, giving me a unique understanding of the business challenges faced by companies in engineering, mining, technology, fintech, and particularly startups.
My combined experience in engineering, high-level sales and marketing, Fintech, and consulting provides me with a rare perspective on bridging the gap between technical expertise and business acumen. This uniquely positions me to help companies with complex products and services effectively sell and market to sophisticated decision-makers.
Copyright © 2025 - Aidan Montague